Mark Franz



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Bio: Mark Franz is a designer, artist, and educator whose exhibitions and primary research projects involve the creation of interactive installations that reflect on issues of violence, dislocation, and other social constructions important in contemporary cultures. Recently this work has been exhibited as part of the PhxArtcade in conjunction with The Smithsonian American Art Museum’s Art of Video Games presented by the Phoenix Art Museum in Phoenix, AZ and at the Leuphana Centre for Digital Cultures in Luneburg, Germany. Franz’s secondary research involves creating custom hardware and software for audiovisual performance and installation, and references the art historical current of visual music commonly discussed as part of animation history.  This work has been exhibited at Pixelerations at the Rhode Island School of Design and Brown University in Providence, RI, the Gene Siskel Film Center in Chicago, IL and the Currents International New Media Festival in Santa Fe, NM. As the Chair of the Graphic Design area, in the School of Art + Design at Ohio University, Franz teaches courses in Graphic Design, New Media, Visual Systems, and Interaction Design.




Title: Synecdoches: Parts for the Whole

Synecdoches: Parts for the Whole, highlights how individual technologies express characteristic qualities by virtue of their unique designs. By referencing the interconnected nature of all matter, “Parts of the whole”, refers both to the parts these technologies are made of, and the roles they play in society as a part of a collective consciousness. The drawing and graphics capabilities of several early Apple computers, including the Apple IIe and Apple Lisa, are highlighted through bespoke fonts displaying the title of the exhibition. The characteristic sound qualities of computers such as the Atari 400, and Commodore VIC-20, are utilized as part of a sound performance that creates an audible dialogue between commercial software and custom softwar
e written in BASIC. Other screens display printed messages based on an exploration of Kenneth Burke’s definition of synecdoche in his article entitled Four Master Tropes: part for the whole, whole for the part, container for the contained, sign for the thing signi-fied, material for the thing made, cause for effect, and effect for cause. 


Onsite: Yes

Duration: May to June 2014

Equipment: TBA

DocumentationWrite-Up, Pictures