Held from May 16-22, 2016, MediaLive presented a week of contemporary media arts programming that attracted nearly 2,300 people, marking Boulder Museum of Contemporary Art (BMoCA)’s most successful festival to date. The museum presented MediaLive 2016 in collaboration with Boulder Startup Week, a community series with over 200 free events, for which MediaLive served as the primary “arts track.” The festival was held in multiple venues throughout Boulder including in the Civic Area, Pearl Street, and in several venues on the University of Colorado Boulder campus, with the miniMAL exhibition occupying a prominent space in the festival’s primary location at BMoCA.
MediaLive welcomed the most compelling artists and researchers working internationally in new media. The weeklong festival of performances, workshops, and events explored the theme of corruption, from the sociopolitical to the manipulation of data, which included miniMAL, developed to contextualize hardware from the Media Archaeology Lab (MAL) and showcase touchstones from the history of mainstream computing as well as diversions from that mainstream.
The festival attracted visitors not only from Boulder and Denver but from states outside of Colorado, exposing the MAL’s collection to many who may have not otherwise come into contact with it. The festival also generated a tremendous amount of press coverage, with more than 150 individual news mentions appearing in both local and national outlets. Some of these included:Vanity Fair, Colorado Public Radio, USA Today, ARTNET, New York Daily News, Google Earth Blog, NME Magazine, NY Magazine, VICE Media, Westword, Denver 7, The Daily Camera, CBS News, The Today Show, GQ Magazine, Huffington Post, and The Guardian.
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